When Outside Organization asked me to brand thier sister company, Outside Photographic, I set about creating a graphic language that appeared to communicate the voice of pop culture as it is captured through the lens.
A strong, bold and confident mark. The Outside Photographic logo is designed for creative application be it digital, print or motion. Whatever the message, the Outside Photographic frame is a simple graphic device that provides a platform for the company to communicate with tone of voice and personality.
©2010 Andreas Neophytou
Art Direction & Design